Content Writing For SEO

seo content writingA commonly asked question in seo is “do I need a minimum number of words on my web page to gain better search engine rankings”?

 

Basically, the answer to that is a simple No.  For good content writing a few rules should be kept in mind. Search engines look for keywords so it can tell what your site is about. That is why it is very important to make sure that you write your content for people and not for search engines. I have seen many web pages so full of keywords that the text does not really make any sense whatsoever to anyone trying to read it. Obviously the whole idea of a web page is to get as many visitors to your site as possible and if it makes no sense at all, people will leave thus you have missed your objective altogether.

 

I know that many people go to seo forums and read that you need to have a minimum of 500 words or so but in reality that is not so. You have to be careful what you believe with these forums as the information that goes around tends to be sometimes very naive or misinformed. The best place to go is to the search engines themselves such as  the Google Webmasters page or Google Analytics page. There you will find the best information about what Google likes and doesn’t like on a web page. It’s free and only takes a few minutes to set up on your web site.

 

A few things you should keep in mind when writing content for your website:

1. Headings

 

Wherever possible, your heading should be in H1 tags. For sub headings, H2 or H3 are good too.

2. Relevant Content

 

Make sure that the content of your page are relevant to what your site is about. Don’t use your keywords an excessive amount of times. Once every 100 words or so is a good rule of thumb to work by.

3. Each Page Should be Different

 

No one wants to go to a site where all the pages are the same as that is obviously boring. You have to engage the reader and make your site as interesting and relevant as possible. If its not interesting to your readers, it certainly wont be for any search engine either.

 

The main thing to keep in mind here is to keep it simple, relevant and engaging to your readers. Don’t overdo the text. If its too cramped with text, most readers will loose interest very quickly. Get to the point and use a style that will keep your readers on the page. Even if you rank high with the search engines, if your content is irrelevant and boring, you will lose readers. That’s where the revenue is and not where you are placed in the search results.

 

Thank you for visiting.
Andrew Radics