Monitoring Search Engine Positions Part 1
Since search engines are the first stop for people on theÂ Internet looking for goods or services, then monitoring search engine positionsÂ is an important factor.Â If your URL shows up far down the results list, the chancesÂ of the consumer never finding you increase incrementally.Â Once you achieve a high search engine position, it isÂ essential that you make sure you maintain the high rankingÂ you have worked so hard to achieve.
This means you must come up with a strategy to monitor yourÂ search engines positions. This strategy is crucial to theÂ success of any marketing campaign. Think of your searchÂ engine positions as your online portfolio. Would you letÂ your stock portfolio be ruled by chance and marketÂ fluctuations, or would you keep close tabs on your stocksÂ so you could buy and sell when the time is right? This isÂ the way you must consider your search engines positions.
Be aware that at first, after you have launched your searchÂ engine campaign and done all the right things to increaseÂ your rankings, you will most likely see a continual upwardÂ climb. What you need to be on the lookout for is the momentÂ that upward climb reaches a plateau. When this happens,Â your search engine position campaign moves into stage two,Â the monitoring and protecting stage.
Monitoring Search Engine Positions-The Protecting Stage
In stage two, do not be concerned about the short-termÂ fluctuations in your positions. These are similar to theÂ subtle rising and falling of stocks in a portfolio.Â Short-term movement is an integral part of the wholeÂ process. It’s the long-term changes that you must watch forÂ and prepare to act on immediately.
Analyzing the long-term trends of search engines positionsÂ is imperative. The way in which search engines rankÂ websites may change at the drop of hat. If you are unawareÂ of these changes – many of which are subtle yet can beÂ deadly to your ranking – your position may drop to theÂ bottom of the list before you can get your bearings. ToÂ prevent this kind of precipitous drop, you must create aÂ system to monitor your positions on a monthly basis. DeviseÂ a chart to keep tabs on your top ranking positions or yourÂ top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute websiteÂ rankings. When a search engine changes this formula in anyÂ way, it may raise or lower your ranking. Some searchÂ engines use a number of different formulas, rotating themÂ so that a formula doesn’t become overused or outdated.Â Depending on which formula is being applied, your searchÂ engine position may suddenly drop or rise in rankÂ significantly. Therefore, you must check your positionsÂ frequently in order to catch when a search engine changesÂ formulas and what effect it has on your positions.
Monitoring Search Engine Positions-Keep An Eye On Your Competition
You must also deal with your competition – a crucial factorÂ you must always be vigilant about. Your competitor’sÂ position may suddenly rise, automatically lowering yourÂ position. Or their position may drop, pushing your positionÂ higher. Each month, expect position changes due to theÂ continual changes that are occurring in your competitor’sÂ position, and be prepared to adjust your marketing strategyÂ to compensate for decreased rankings. Monitoring theseÂ fluctuations will also give you vital information about howÂ to improve your website to increase your position in searchÂ results.
This means that your must not only monitor your searchÂ engine positions, but you must also keep track of theÂ ranking popularity of the search engines you areÂ monitoring. Find out which search engines people use mostÂ frequently every month and be sure to live in the present!Â People are fickle about theirÂ favouriteÂ search engines, andÂ it takes constant vigilance to follow their dalliances. TheÂ search engines they loved when you first launched yourÂ campaign may be old news in the next few months.
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