Have You Or Your Search Engine Optimization Company Ruined Your Rankings?

With all of the Google algorithm updates these past few months, how is your website ranking at the moment? If you are like many other website owners, the recent changes by Google has affected your site, mostly in a negative way. More to the point, what does your search engine optimization company say about the major drops in your rankings? If however you do your own seo on your site, what have you done wrong to warrant such a negative impact on your site from an update by Google?


The answer to that is, probably nothing at all. Many people do not realize that Google do many updates every year. With most of them, they let the industry know but many others they probably don’t. The easiest way to know when they have done an update is if and when you notice a drop in your rankings. Often times, websites that have done nothing wrong will get caught in their ‘net’ so to speak. Meaning that your website is affected like collateral damage in their updates. And they do these updates to make the search results as relevant as possible to the searchers queries. To give you an example of this, we have a client whose site was affected with some of their keywords. Virtually over night a few of their keywords went from the 1st page to past the 10th page. Needless to say they were a bit worried thinking that we have done something to get them penalized by Google. I had to explain to them that Google have just done an algorithm update and that I expected their results should go back to where they were and in some cases even higher. Sure enough, a week or so later, the keywords that were negatively affected went back to where they were before the update and some even higher. That particular update Google called it a ‘relevancy update’ and these updates can sometimes take a while to get the results they want. The important thing is not to panic when this type of thing happens.

Googles Webmaster Guidelines For Search Engine Optimization


As an seo company, we have heard and read about some of these disasters both from the clients viewpoint as well as from the search engine optimization companies viewpoint. In some cases however, the drop in rankings is a direct result of an seo company doing things that Google do not approve of. On the other hand, if you are doing your own seo, you might not even be aware of what you are doing is against Google’s web master guidelines. Many do not even know that such guidelines exist. This is hardly surprising though as there is so much misinformation out there on the world wide web as to what seo really is and what is effective and what is not. If you are doing your own seo on your website, stay away from the following methods:


  • Link Building Software
  • Blog Commenting Software
  • Automated Article Spinners and Automated Article Posters
  • Automated Web 2.0 Account Creating Software


These methods are very tempting as they fully automate the whole thing so it would free your time up to work on your business  However, what these systems do is basically ‘spam’ Google with hundreds, thousands or even tens of thousands of back links pointing to your site. Most of the information out there tells you that if you get as many back links as you can get pointing back to your site, the higher you will get. That may have been true a few years ago but not any more. These types of link building software just create all these useless links that are really of not benefit to your site at all. The sad thing is that many search engine optimization companies use these types of software and that’s all they do. The thinking is that the more links you have the better. That is just NOT TRUE these days. Google are onto this and that is why many clients legitimate sites disappear from the rankings due to their seo company using such methods.


If your seo company has caused your rankings to drop or if you have inadvertently done the same, get in touch with us here at the Expert SEO Company. We can have a look at your site and recommend a course of action to get your site to the top where it deserves to be.