In the SEO community, there are varying views as to how far Google will go to penalize a website for unnatural linking if at all. It seems though that Google does penalize websites forÂ unnaturalÂ linking.
It was reported last Friday that the BBC’s very own website was given an unnatural linking penalty byÂ GoogleÂ for one of its articles. In a report on theÂ Search EngineÂ Land website, a reportÂ entitledÂ “Google Penalized One Article On BBCâ€™s Web Site“, it said:
“Was the BBC penalized for unnatural links? Was it possible that the worldâ€™s largest news organization was not trusted by Googleâ€™s algorithms? The answer is, onlyÂ one article was penalized”.
John Mueller, who is a Webmaster Trends Analyst at Google Switzerland, said in aÂ Google Help thread:
“Looking into the details here, what happened was that we foundÂ unnatural linksÂ to an individual article, and took a granular action based on that. This is not negatively affecting the rest of your website on a whole”.
So theÂ proofÂ is finally there. However, because of some unnatural links on one article, Google didn’t penalize the whole site but only that particular article. So Google will penalize a website, an article Â or a particular section of a website if it’s full of unnatural links.
It’s an interesting case to keep in mind that it doesn’t matter how big or small you are in cyberspace, if Google thinks your site deserves it, it will impose a penalty. After all, if it penalizes one of the biggest websites in the world, it certainly wont hesitate toÂ doÂ the same to yours or mine.
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