Google Penalizes One Of the Largest Websites

google penaltyJust In case You Thought Google Does Not Penalize, along comes this example.


In the SEO community, there are varying views as to how far Google will go to penalize a website for unnatural linking if at all. It seems though that Google does penalize websites for unnatural linking.


It was reported last Friday that the BBC’s very own website was given an unnatural linking penalty by Google for one of its articles. In a report on the Search Engine Land website, a report entitled Google Penalized One Article On BBC’s Web Site“, it said:


“Was the BBC penalized for unnatural links? Was it possible that the world’s largest news organization was not trusted by Google’s algorithms? The answer is, only one article was penalized”.


John Mueller, who is a Webmaster Trends Analyst at Google Switzerland, said in a Google Help thread:


“Looking into the details here, what happened was that we found unnatural links to an individual article, and took a granular action based on that. This is not negatively affecting the rest of your website on a whole”.


So the proof is finally there. However, because of some unnatural links on one article, Google didn’t penalize the whole site but only that particular article. So Google will penalize a website, an article  or a particular section of a website if it’s full of unnatural links.


It’s an interesting case to keep in mind that it doesn’t matter how big or small you are in cyberspace, if Google thinks your site deserves it, it will impose a penalty. After all, if it penalizes one of the biggest websites in the world, it certainly wont hesitate to do the same to yours or mine.


Thank you for visiting.
Andrew Radics

4 thoughts on “Google Penalizes One Of the Largest Websites”

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