It seemsÂ that latelyÂ we have been bombarded by stories, articles as to how social marketing is the new seo. Unless you can see your way through this minefield of information, it can be aÂ littleÂ confusing. The big question is though, which one ofÂ theseÂ methods will get you the results you want for your website?
SEO â€“ What Should This Marketing Tactic do for Your Business?
According to an article inÂ www.sitepronews.com, this is what seo should do for your website:
“SEO or Search Engine Marketing, when done properly, could possibly get you the number one spot on Google, Yahoo and Bing. How important is this to your website and your bottom line? â€“ absolutely huge! A number one ranking, even a page one ranking will bring you a large amount of traffic”.
This is very true, however, most site owners wouldn’t know where to start so that’s why the article pouints out, “Do you possess the expertise to get your site on the first page of Google? Just how much time will that take? When you are working on your business part time, you may not have enough time and energy to make SEO give you the results you want. If you have the money, you can have an SEO expert do that part for you”.
So having some form of seo done on your site is important but it is a long term project and certainly not instant. If any one offers you number one results overnight, don’t give them another look. So, what about social media? Is this something that is more important to do than seo?
Social Media â€“ Would This Strategy Work for Your Business?
“Social Media/Facebook/Twitter will bring you faster results. It will be much easier for you to manage and it wonâ€™t take so very long for you to receive the kind of traffic that you are looking for. Another vote for social media is the fact that it truly is free. You donâ€™t need to pay anyone to create your Facebook page or your group. You can do that yourself and it wonâ€™t take that long.
However, even though you could get a lot of traffic faster from social media, it isnâ€™t precisely the same kind of traffic. Social media prominence is not identical to a #1 listing on Google. If you are concentrating on social media, you really are actually building your reputation.
Social media will benefit your business when you can provide something that your fans will want on a consistent basis. If theyâ€™re in need of how-to information, you need to provide that on a daily or weekly basis. If you provide video type products, you have to provide videos on a consistent basis. The key to social media is consistently communicating with your audience.” says the same article Sitepronews.
So what’s the bottom line here. is social media more important than seo or is seo more important than social media. The simple answer is they are both as important as each other. What you should be doing is employing bothÂ tacticsÂ together. “As you can see from Google results, many of the top results come from Facebook likes and material you post on your Facebook page. The search engines are using SEO along with what is going on in the social media arena”.
“So, is social media more powerful than SEO? No, theyâ€™re both powerful. Consider using them together and you will have success with both”.
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