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Seo Melbourne

July 26, 2011 in Resources

seoMelbourne

 

Everybody claims to be a seo Melbourne expert these days, but what do  seo Melbourne experts actually do? There are two parts to seo Melbourne, the on page modifications and the off page modifications.

On Page Seo Melbourne:

A lot of on page SEO can easily be done by a web designer. SEO experts will often charge to optimize your pages even if they are already optimized. If you plan on hiring a web designer and a seo Melbourne expert for your website, make sure you you don’t pay for something that is already done.

If your pages aren’t optimized, a Melbourne SEO expert will go over your code and clean it up when necessary. This includes checking the site navigation to ensure that it’s both user and search engine friendly as well and checking your content for proper keyword saturation and optimizing meta tags. It is important your website is targeted towards several keywords. An seo Melbourne expert will help you choose proper keywords to target your ideal audience.

Off Page  Seo Melbourne:

Off page SEO is just as important as on page SEO. A good seo Melbourne expert will help you setup backlinks to boost your Google PageRank and submit the website to directories and social networks on your behalf.

Unfortunately hiring a SEO Expert is risky because its difficult to judge how effectively the service has increased traffic to your webiste. If you understand the proper use of keywords, the title tag, meta tags, file naming, back links and article submission you don’t need to hire a  seo Melbourne Expert to make the changes for you.

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Keyword Search

July 1, 2010 in Resources

Proper keyword search (or keyword analysis) is crucial for any website to work effectively and is the foundation upon which your optimization marketing effort is built. Using relevantand quality keywords is the first step which SEO consultants need to take in order to achieve effective SEO results.
Identifying targeted keywords will increase your website’s traffic enormously.

You need to know what keyphrases or keywords your targeted customers search for. If you don’t, you are limiting your website’s ability to rank in the search results for those relevant keywords and in the process, lose out on any potential customers while freely handing them to your competition.

Many website owners do the keyword research themselves but without knowing what to look for,they have only minimal results. A common problem is choosing keywords that either have such a high level of competition that it is too tough or nearly impossible to achieve effective rankings or such a low search rate it has very minimal traffic opportunities.

For keywords to achieve their intended purposey, they should fulfill 3 requirements:

1. Be popular with your target audience
2. Have low competition in the search engines
3. Be relevant to your page content

Our team at The Expert SEO Company will perform a complex and detailed research and analysis and of your website and present you with our suggested relevant set of keywords.

Our suggested set of keywords and key phrases will be relevant to the content of your website. We will search for keywords that not only have a high level of search volume, but also a low level of competition.

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Directory Submissions

July 1, 2010 in Resources

Submitting to webdirectories is the simplest way to get quality incoming links. We offer a professional, manual hand directory submission service to web directories to both free and paid services.

Once submitted listings are approved, you will get quality backlinks from different domains with multiple anchor texts. This is considered to be more effective than using same anchor text for all submissions.

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Creating Blogs

July 1, 2010 in Resources

Creating blogs can be a very time consuming task and should be updated with fresh content as often as possible using unique and highly targeted keywords which Google and other search engines love. Blogs are automatically arranged to rank easily because they hit on keywords with relevant content and can be updated on a daily basis. Search engines prefer sites with more pages and more content and a blog is the perfect solution to add frequent, quality, keyword specific content to your website. The blog is off course linked back to your main website with specific keyword links in every article.

We will update your blog every couple of days with fresh content however, if you prefer, you can update your blog at anytime with any special offers or announcements you might have. We give you all the passwords that are necessary.

Our Blog creation service includes:

A full consultation with us to guide you through your blog’s features and optimization.

Complete setup and installation of your SEO optimised blog.

Keyword research based on search volume for your blog’s topic.

Activation and setup of a varitey of powerful plugins specifically focused on SEO.

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Video Submission Service

July 1, 2010 in Resources

seo companyVideo content will create a relationship with potential customers much more readily than traditional text-based content in the form of interactive marketing. A well created and optimized video, with a thorough distribution strategy will generate huge interest and traffic to your website.

Your video will be created by us and distributed to the top 10 and most effective video sites including: Youtube, Metacafe, Yahoo, MSN video and Google video being some of the most highly trafficked sites in the world.

We optimize your video with suitable titles, meta tags and description. Your videos are made SEO ready by optimizing your video with suitable titles, meta tags and description before submission by our experienced video submitters.

Our video submission service includeds the following:

We Distribute of your video to the top video sharing websites.

We do complete SEO optimization of your video before submission

Html Optimization of your video which includes video name, title, meta tag, keywords and description.

Our video submitters will submit your video in the correct category of every video submission site that we use for maximum gain.

We follow the guidelines and don’t take short cuts with your video so that they wont be rejected by the video submission sites like Youtube

 

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Page Optimization

July 1, 2010 in Resources

On page optimization is one of the most important steps in getting your web site ready to face the world wide web. Many SEO companies do not believe that this is an important process to undertake. It is a very time consuming and tedious task no doubt and doing one of the steps alone is not enough and on their own do not amount to much as far as helping you achieve good rankings. But, together, they play a very big part.

We achieve results by looking at the following items in detail:

Title Tag:

This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to display your site in search results.

Content:

The relevance between the content and the keywords is the measure of site ranking in a search engine. The use of text is preferred over images since crawlers feed on text and notimages. The content should be natural, informative and entertaining

Meta tag description:

A Meta Tag Description is a part of web page coding that gives the basic description about the website within search engine results. This should focus on the website because Meta tag description plays a very important role in web page ranking.

Meta Tag Keywords:

Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.

Alt Tags:

Although image filenames are not crawled by search engines, alt tags can be applied to images so that it can then be read by the search engines as text. Generally important relevant keywords are applied to images as alt tags.

Keyword Density:

The amount of times a keyword is used on a web page is called keyword density. A keyword must be used in a web page at least 2-3% and preferably 5% to achieve a good ranking. This technique is the backbone to any good search engine optimization package.

H Tags:

H Tags are a way of telling the search engines that all words inserted within this code are considered more important that regular text on the site.

Sitemap:

A seperate file containing links to all the urls of your site. Gernerally submitted to search engines for faster inclusion and updates of your urls in the search results.

The thing is that you don’t need to understand what all of these do but, we do like to let you know what we are going to do as we have no secrets from you when it comes to the methods used for website optimization.

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Bad SEO Practices

July 1, 2010 in Resources

Bad SEO practices are generally refered to as “Black Hat” whereas acceptable SEO practices are refered to as “White Hat”.

Getting page views at any cost is not a good tactic. It never works in the long run, even if it may work for a short while. Do not engage any company that recommends or employs any of these techniques.

Here are some sure fired ways to lower your ranking and get the worst search engine results. These are the worst of the worst dirty tricks and they can lower your Google ranking virtually overnight if discovered (which they will sooner or later)or just get you banned.

Cloaking

Designing your Web site so that search engines see one thing and visitors see another.

Having a Robot Write Your Web Site

There are programs out there that duplicate the same content but make a few changes here and there. If Google catches you, and they’re pretty good at catching this, you can kiss your page views goodbye. Some SEO companies use this method to speed up the process of getting your site ranked. It can do quite the opposite.

Duplicate Content

Some SEO companies use spam sites to try and collect page views by duplicating the same content on multiple pages. Google loves original content and not recycled content over and over again.

Adding Keywords that Don’t Relate to Your Content

Meta keywords aren’t that important to Google anymore. However, when you list keywords, do list keywords that directly relate to your site, and don’t repeat the same keyword multiple times. Spamming keywords by listing every word in the dictionary is a great way to have your ranking lowered in Google or your site even banned. Avoid a company that practices this as you are the one that will suffer and not them.

Hidden Text

Some SEO companies try to hide keywords by making the background color the same as the font color. This is called keyword stuffing or fontmatching. Google and other search engines are increasingly sophisticated at catching this, and they’ll likely remove any offending web sites from their search engine index quicker than you can blink an eyelid.

Doorway Pages

Doorway pages or Gateway pages are pages that are optimized for one key term but are really designed to be gateways to lead you to different content. For instance the “banana,” “strawberry,” and “apple” gateways might all be designed to get you to go to “fruit punch.”

Link Farming

This practice was very popular some years ago. this involved buying links in bulk to any websites and putting them onto a page on your site. This would increase the amount of backlinks you have to your site thus making it seem more “popular” than it really is. All the search engines are able to pick this sort of thing up so avoid any SEO company that still practices this method. In fact, in February 2011, Google updated its algorithm with an update called “Farmer” which targeted just such sites as link farms. Sites that were dependant on such sites for their linking, lost their rankings, some virtually over night.

There are off course many many more examples of bad SEO practices.

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SEO Audit

July 1, 2010 in Resources

No doubt you’re aware that the more visitors to your website the more sales you are likely to achieve.That’s where search engine optimization (SEO) comes in.

Now, lets get real here! We have an excellent SEO report that will tell how your website is performing in the search engine rankings.

The benefits of our SEO report are:

Better understanding of how your website is designed

Increased sales

Identifying major issues with your websites structure

Ranking report for your site targeted keywords

Keyword Density

Direct focus on the actions needed to improve your website ranking

Increased traffic to your website

Higher search engine position

Our Search engine optimization report will help you find out the answers to these and also many other questions. Only then can you make an informed decision on how you want us to proceed to make your website work for you.

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Link Building

July 1, 2010 in Resources

Link building is considered to be the backbone of a Search Engine Optimization campaign. Obtaining quality backlinks for your site is critical in achieving and maintaining online success with your web site. Link building increases your Search Engine ranking and brings in direct traffic from these baclinks.

You need to have high quality links pointing to your site and in turn, the higher you will appear in search results with all the search engines including Google, Yahoo and Bing, to only mention a few of major ones. The benefit of having links to your site is that Google (and all other search engines) count each quality link as a vote of confidence so your site will be looked upon more favourably by them.

The biggest misconceptions about link building is that any web exposure is good exposure. This is definetely not the case and hasn’t been that for many many years. Effective link building strategies are vital to ensure that you make the right impression on the search engines and your target audience.

At The Expert SEO Company, we customize each link building campaign to your needs based on our analysis of your current inbound links and an overall analysis of your website.

If anyone promises you first page Google rankings withing 48 hours or even a week, you can bet your bottom dollar that they are doing things which can cause your site be penalized by the search engines. Building quality links is a task that has to be done over time and should be done slowly but consistantly.

Link relevance is very important. For your site to be recognized by the search engines, you really need to have quality links from related sites. For example, if your site is about commercial cleaning, it would be pointless to link to a site that buttons or bows. The two industries are not related so it wont carry much weight with the search engines. Links to other cleaning sites or carpet cleaning or window cleaning sites would be far more appropriate and advantageous.

Paid links may have been all the rage some years ago, but nowdays, almost always, the search engines will quickly penalize your site severely and drop you in the rankings virtually overnight if it’s found to contain a lot of links that have been bought pivately or through a link broker.

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SEO Content Writing

July 1, 2010 in Resources

We will create keyword rich, quality, original content for your site(s). We know exactly how to write web content that will not only inprove your website ranking and traffic, but your readers will be satisifed that you are an expert in your field. Believe it or not, people do actually read articles and content on websites. If what customers read satisifes their questions and curiosity, then they will trust your company and this will then convert into sales.

Why Is Good Content Writing Important?

Content is what attracts your visitors to your products and services
It’s what drives relevant traffic to your website
It gives you better search engine rankings
It’s what helps your website’s visitors to easily understand what your company has to offers
With good content writing, there’s a higher conversion ratio of visitors

We give you full copyright of all the content we provide.

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