Let’s Find Out What’s Going On With Your Website
One of the major issues that are faced by SEOs is that most of the time, we we are asked to look at a website well after it has been built. Web designersâ€™ main focus is on making sites â€œuser friendlyâ€ or â€œlook pretty.â€ They either lack the knowledge or perhaps more to the point, they simply do not care about the search value of a website because their job is basically done. There has been an ever growing â€œfeudâ€ between SEOâ€™s and designers raging for quite some time now.
We start with identifying factors on the website and making some very subtle changes. This will make a website continue to look the way the designers intended it to look, but it will also have a much better chance toÂ generate better search visibility. The best thing is that there are a lot of compromises that can be made between website aesthetics and search visibility without sacrificing either one.
The first step when we performing an SEO audit is toÂ have a detailedÂ look at your website. When we do this, we are searching for any possible issues, whether they be minor or something major that could be hindering your websites search engine rankings. An SEO audit includes but is not limited to the following tasks:
- Potential coding issues
- 301/302 redirect issues
- Potential design issues which might have an impact on SEO efforts
- Internal linking strategy
- URL structure of all the sites domains and its sub domains
- The external linking strategy
- Site content quality and strategy
- On page SEO factors
- Potential crawl issues
- Any potential duplicate content issues
- Content plagiarism check
- Extensive keyword research and analysis (if it’sÂ requested)
- Potential technical issues
- Current website analytics
- Current search engine indexing
- Site architecture
- Blog optimization (if applicable)
- Any social media presence as it might apply to search engine rankings
- More as it’s needed
The list above only includes the basic tasks performed. Should your site have any other issues beyond these, by doing the basics, we will be able to locate them and correct them when the time comes.