Online Reputation Management Sydney
Google’s View On Online Reputation
Online reputation management for your business is crucial. Your online image is NOT only your business website. There is much more to it. Google has this to say:
â€œYour online identity is determined not only by what you post, but also by what others post about you ” whether a mention in a blog post, a photo tag or a reply to a public status update,â€ -Google
In a nutshell, your online reputation is made up of everything your business has ever said or posted online. The range of materials that could potentially impact your businessâ€™ online reputation is broader than you might realize at first. Here are just some components of your online image:
Comments made about your business on social media such as Twitter or Facebook
Photos about your business online
Videos about your business (Good or Bad) on YouTube and other video sites
Posts and articles published online about your business
Geo-location information broadcast through services like Foursquare
Comments that others make about you in social media or in blog posts
Images of your business that others publish on social media
Even what people say in an email or through instant messaging could potentially be copied and made public. In fact, anything has the potential to become part of your business’ online reputation.
Now throw in the mobile internet and smart phones, where people can read and write reviews from anywhere. You can see how a bad review about your business will hit harder and spread faster than ever before.
Why Online Reputation Matters to Local Business
Many local businesses have found themselves in the unenviable position of being lied about, falsely accused, slandered, and attacked online. Itâ€™s a growing problem. The cost is immediate, staggering, and long term.
Here are some common internet search facts you should know about:
95% of internet users only look at the first page of the search results
80% of internet users research a product on the internet before purchasing
72% of those that research will not buy if thereâ€™s a negative comment
Fix Your Online Reputation
Online Reputation Management is a necessity these days.Everyone has a mobile phone that is internet capable and check reviews before spending their money. That’s where Reputation Management specialists come in. We can help you protect, broadcast, and if needed repair your online reputation, get more positive reviews, and maintain a strong online presence. as Benjamin Franklin once said:
â€œIt takes many good deeds to build a good reputation, and only one bad one to lose itâ€
He knew a thing or two about business.
If your online reputation is important to you, and you would like to build a positive reputation online, please contact us. We would be happy to answer any questions you may have.