The term search engine optimization (SEO) or search marketing is the process of improving a sites visibility or a specific web page in a search engine’s “natural” (or organic) or un-paid (or algorithmic) search results. Search engine optimization may target a specific kind of search, which could include local search, image search, news search, video search, and industry-specific keywords. As a general rule, the earlier (or higher ranked results on a specific search page), and if the site appears more frequently in a search results list, the chances are greater that more visitors it should receive from the people who are using the search engine.
To optimize a website, it may involve editing its contents as well as its HTML and associated coding. The purpose of this is to increase its relevance to specific keywords and to remove any barriers that might exist to the indexing activities of the search engines. A common search engine optimization tactic is promoting a site to increase the number of backlinks which are pointing to it otherwise known as inbound links.
As Google’s algorithms have become more sophisticated to work out site rankings and relevancy for keyword searches,so have web engineers, web masters, browsers and other search engines. As a matter of fact, Google’s algorithms are regularly updated, thus they are increasingly placing more emphasis on details that have little or nothing to do with traditional search marketing.
These traditional techniques include:
- Social media signals
- Page load times
- A site trustworthiness and ease of use
- Brand trustworthiness and author expertise
- Authenticity, Relevance and Credibility of inbound links
- The Quality of Content
On top of all that, sound search marketing techniques and strategies account for user queries which are often outside of the traditional search engines. To give you an example, how well your brand and its content can be found on on-line review sites, on social networks, on video databases such as YouTube, Google maps and many more.
The Expert SEO Company consultants can provide clients with search marketing support in all of the following areas:
- Web development and design, copy-writing and its usability
- Landing page and lead form integration
- Keyword analysis
- On as well as off-page optimization
- Link building
- Social media
- Site analytics reporting, review and analysis
- Paid search (PPC)
- Content marketing
So, search engine optimization is basically an internet marketing strategy. It also considers what people search for and how the search engines basically work. It also considers which search engines are preferred by their targeted audience and the actual search terms that users type into the search engines.
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