Search engine optimization is a process that elevates a website in the results of search through a certain search engine. This is done by altering the keywords or HTML codes in a website to make it match what the search engine is looking for. There are several search engine optimizers that can improve the ranking of a website.
Site analysis is one of the first search engine optimizers put to use. This is done to see what steps need to be taken to improve its ranking in the search engine results. Some of the areas that are analyzed are common everyday things like layout, font, design, colors and background. Others are more technical like the links, meta-tags, HTML codes, browser compatibility, website load times and site statistics. Keyword research is a big part of search engine optimizations. It is the keywords that have the biggest impact on where a website will show up on a search engine. The right keyword will have a big impact on search engine optimization and is one of the best optimizers that can be used toward reaching that goal.
Copywriting is an often-overlooked aspect. Developers are often focused on the keywords and coding that works internally in a search engine to find a website. They often overlook the basic concepts of ease of use and design that get a user to come back to the website. Also, the more that the same keywords are used in the development of the site, the higher it will appear in a search result.
Another search engine optimization method is to improve the website load time. Search engines will push websites that take too long to load further down on the results listing, even if they match the keywords and other code requirements.
Website creators also need to consider the compatibility between the website and the different browsers that are available today. The more universally compatible a site is, the more likely it is to be viewed by more people.