Tag Archives: local seo

Some Good Reasons To Leave Local SEO To The Pro’s

local seoOne of the biggest issues for a locally based business is the immense size of the internet today. A website that is based locally will often get buried deep in search engines results and that is if they are even there at all. Websites that belong to larger national and international companies, usually  dominate the best broad search terms and they optimize well for them. This is why a localized search marketing campaign or local seo, requires a very different approach.


The  internet is ever evolving  and so web users become more sophisticated. Many people are also turning to the internet more and more with the intent to find local services and products so they don’t have to travel too far to get them. This is equally true for businesses that use the internet to promote their brick-and-mortar business as well as those who sell directly online.


No doubt you are like most locally based business owners that have dared to venture onto the web doing this with the hope  to gain more exposure. To do this you may have invested in a basic website from a local web design company or like many these days, you have tackled the web design by yourself. The mistake many  local business owners make is that they expect their flashy new website to automatically bring in hundreds, if not thousands of visitors and customers without doing any more than getting the website live on the internet. Sadly, may are sorely disappointed when it does not happen the way they expect it to.


The main reason the site receives very  little traffic, if any for that matter, is simply because the search engines barely know it exists. All that work and effort and your website is not even seen by the very thing that helps others to see it when they are searching for you. Another major problem is that many local websites are designed for good looks that tries to impress the business owner and any visitors that might happen to come across it. More often than not, they are not designed with search in mind as many web design companies only  focus on the design of the website and know next to nothing  about incorporating basic search optimization for the web site.


Our experience has been that most our clients are mainly focused on running the day-to-day operation of their business and not trying to get a website visible in the results. This is primarily what a business owner should be doing any way. To successfully promote a website on-line with local seo requires a very different set of skills which most business owners do not have the time or sometimes the desire to learn for themselves. Unfortunately the sad fact is there is a lot of misinformation out there that they have to sort through to understand what works and what doesn’t work. They usually don’t know where to start much less know what questions they should be asking so that they can get people to find their website through search.

For this very reason it is very important to engage the services of a professional local seo individual or a the security of a company. They know what the ins and outs are and how to get your website to be visible and in time, be at the top of the search results so you can get on with running your business.


At The Expert SEO Company we are able to give you the local seo service that you need. Click Here to get an obligation free quote from us today.



Thank you for visiting.
Andrew Radics


Get The Most From A Local Business Search

Get The Most From A Local Business Search


More and more people are also turning to the Internet to do a  local business search near them. Not only is this true for a local business that sells directly online, but also for those that have a web site which is used to promote their brick-and-mortar business. This is the main reason why local search results are so important for any business today


The Internet has slowly  evolved and with that, web users become more sophisticated, tuned in to what they can get out of the web. The problem for a local business is that the Internet so so vast, their site will get lost in the millions and millions of similar web sites. A local business website often gets buried on page 100 of the  search engine results, that is even if they are there at all. The large national and sometimes even the international sites usually dominate the best broad search terms locally. For this reason, local seo does require a slightly different approach.


When Internet users are doing a local business search, they are looking for a local business. I know that is really stating the obvious but a lot of business owners are missing that simple fact when the do seo on their sites. The online searchers are becoming far more internet savvy when they do a local search to find what they are looking for. For this reason, you need a  search engine optimization strategy that places the  focus on those local searchers who are looking for local services. This in turn will drive visitors to your web site who are only looking for seeking what you have to offer. Without a doubt, this really  is the best type of traffic your site could possibly attract. What would be the point to a local business, say a pizza shop for example, if the only traffic he gets is from a country on the other side of the world?

Understand How A Local Business Search Works


By understanding  how people are trying to find your local services will allow you to structure your online presence which will allow your site to be found on a local search. Local business search optimization will allow you to reach  those potential customers because they are looking for you!  So, let them be able to find you.


The problem a lot of the time is that a business has a really flash website built for them. It looks really fantastic and has a lot of images flashing at the users with an offer for this and that. However, most websites that are built, are not built with local seo in mind. In-fact, most web designers don’t have any type of seo in mind when they build a site for a local business. Many local business owners expect their flashy new sites to automatically bring in hundreds if not thousands of new visitors automatically. Sadly, that is a very misplaced idea. It’s really not that simple. Nor is it all that complicated in the right hands either.

The Final Word On The Benefits Of A Local Business Search


The biggest  reason a local business website does not receive any or little traffic is simply that the search engines barely know the site exists.  The sad truth is that many  local business websites are designed to look good and to  impress the business owner and the visitor alike. They are not usually designed with local seo in mind. This is probably because many web design companies main focus is  on design and know little (if anything) about incorporating local seo. Hiring a local search expert is a must if you have a small to medium sized business and want to attract local clients or customers.  After all, when someone does a local business search, they are looking for you and not a business on the other side of the world.


Thank you for visiting.

Andrew Radics