If you have followed my blog post or articles I have written over the past few years, you would know that one of my favourite seo subjects to talk about is on page optimization. It is in my opinion, one of the most overlooked aspects of seo today. However, even if you did everything by the book with optimizing your pages, it isn’t enough to get you to the top of the rankings. It is just one small part of the whole seo process of a website albeit an important one. Why is there such a misunderstanding with what effective on page optimization is and can it be proven that is actually has any benefit to your websites ranking performance?
One of the main reasons it is misunderstood is because people just do not understand what meta tags are and why they need to be filled in properly. The best source to go for an answer on the subject of meta tags is simple Google itself. If you go to Google’s webmaster tools, you will find a section on what meta tags are and their use:
“Meta tags are a great way for web masters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags are added to theÂ
<head>Â section of your HTML page and generally look like this:”
<!DOCTYPE html> <html> <head> <meta charset="utf-8"> <meta name="Description" CONTENT="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: Â£9.24, Length: 784 pages"> <meta name="google-site-verification" content="+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl23908vVuFHs34="/> <title>Example Books - high-quality used books for children</title> <meta name="robots" content="noindex,nofollow">
I don’t understand why a lot of seo companies totally ignore this simple fact. As Google says, meta tags have basically 2 functions: one is to provide the search engines with information about your site and two, it provides your websites visitors with the same. If they are not filled in correctly or worse still, not at all, then it’s a wasted opportunity. I am not saying for one minute that if you have all the tags optimized that you will be on the 1st page of Google. Probably far from it. But, should your website come up in search and there is no proper description tag to explain what you are about, people will go elsewhere. Â Have a look at these two examples:
In the example above (with my mug shot on it) shows you how the correct number of characters has been used (no more than 150 characaters) so that none of it is trailed off by Google. It’s a clear message of what we do in our agency. It could obviously be more descriptive but it seems to do the job well for us. Now, have a look at one of our competitors description tag:
I have off course deleted their web address. In their description tag they just claim to be the best SEO service in Australia. It doesn’t explain what they do and how possibly they are what you are searching for. If you also notice the title tags in both images, ours explains what the page is about as well as what the site is about. The other is just a keyword they are trying to rank for.
In onpage optimization, there are off course a few more things that should be done. You should have a proper sitemap.xml file as well as a robots.txt file. The purpose of a robots.txt file is toÂ tell crawlers or spiders which directories can or cannot be crawled. According to Google, a site map is “…Â a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemapâ€”usually called Sitemap, with a capital Sâ€”is a list of the pages on your website”. In themselves, these two files are minor aspects of on page seo but put all of the things that we talked about together, they are an important part of the process.
Can you actually prove that by doing on page optimization that it makes any difference at all to your rankings and being found by Google? Off course it is. We have a case study on our website explaining just this point. Click HERE if you want to read the whole article. Basically for one client all we did what just on page optimization for their site.
We started our SEO campaign in early February. By the end of May traffic had increased by 19%. their unique visitors in January was only 243 but by the end of February, in one month we increased the unique visitor rate by 850%!Â All we did for this client is on page optimization on their website and nothing else so that is a huge difference in traffic.
Additionally, in one month, we increased the number of impressions (the amount of times their website actually appeared in Google search results) by 16.5% and the CTR (click through rate) by 30%.
April Â 2013
All in all, quite a positive return on their investment. The whole point of this exercise is to show you just how powerful proper on page optimization can be if done correctly. I have seen far too many times other seo companies totally ignoring this for their clients or just doing a half arsed job. From the examples above, it does work and it does contribute to the overall visibility of your website. This website shown above is by no means on the first page with all of their keywords but the important thing is, their website is being found by Google, their traffic has increased and their phone is ringing due to the fact of being found on line.
If your seo company is not achieving these types of results, then maybe it’s about time for a change. I would be more than happy to have a chat with you personally. In the meantime, if you want to make your website work harder for you and get you some top ROI, CLICK HERE.
Thank you for visiting.