What Is Web Development?

 

Your website should primarily be a multi-media content publishing tool and a lead-generation machine! It should be able to give your business the ability to build a strong on-line brand presence and one that also has the ability to create many powerful connections with your targeted audiences. It should also have the ability to and drive business growth.

 

 

At The Expert SEO Company, we achieve this for our clients’ websites with our web development strategies. We make full use of the following tools when we build a clients’ website:

 

We create a well designed and functional landing page
Integrate social marketing tools
We include Google Analytics integration
We incorporate a functional blog
We create lead forms
If needed, we create a Content Management System (CMS)

Web Development Should Fit into Your Strategy for 2013

 

Needless to say that you should continually track, analyse, and monitor your website’s success through factors such as keyword rankings, traffic, inbound links, visits by keywords, traffic referrers, as well as page popularity.

 

You are no doubt aware that the main goal of your site is to connect with your targeted audience, generate leads and drive qualified website traffic.

 

At The Expert SEO Company, once we have your website design and copy writing completed, have received your approval and make the website live on the internet, there are many significant opportunities that we can utilize to build an even more powerful site through methods such as search engine optimization, content marketing, social media participation, blogging and online reputation management.